Brand and service design

We’ll design your brand and services in parallel to create better work, united teams and a more efficient process. Make the right promise (brand) and deliver it in the right way (service). Start here.

Brand and serviceRight arrow

Proposition prototyping

It’s difficult to explore new avenues when you and your team are focussed on business as usual. De-risk your next step by testing new propositions and products and decide what to focus on next.

Proposition prototypingRight arrow
Pure Planet

Pure Planet

Renewable energy provider

Sustainability without sacrifice

Brompton Bikes

Brompton Bikes

Manufacturing

From folding bikes to saving cities

Generation Home

Generation Home

FinTech mortgage provider

More ways into home ownership

Harwell Campus

Harwell Campus

Real Estate

The UK’s research and Innovation capital

10+years figuring out how to be NotNormal

Energy, Fintech, Insurtech, IOT, Manufacturing, Proptech, Real Estate, Utilities, Third Sector

AchmeaAmerican ExpressBNP ParibasBromptonGeneration HomeThe HagueNew ScientistPlaces for PeopleStanhopeZopa
NotNormal means ‘Everyone essential’

NotNormal means ‘Everyone essential’

Don’t create and test ideas in an echo chamber. Get insights from customers, investors, journalists, enemies, fans, engineers, Financial directors. A NotNormal business has a connection to everyone. “Shape a future that works for all by putting people first... new technologies are first and foremost tools made by people for people.” Professor Klaus Schwab, Founder and Executive Chairman, World Economic Forum.

NotNormal means ‘Beyond business’

NotNormal means ‘Beyond business’

Make the world a better place. Make money and attract investors. Attract and keep the best people. And be able to leave things better than you found them. “Purpose is not the sole pursuit of profits, but the animating force for achieving them.” Larry Fink, Founder, Chairman and Chief Executive Officer of BlackRock.

NotNormal means ‘Execution is strategy’

NotNormal means ‘Execution is strategy’

Research. Design. Test. Repeat. The only strategy is to test your services with your audience and build on their feedback. “If you always do what you always did, you will always get what you always got” Albert Einstein.