Scaling a financial services agentic AI.
Galytix had patiently built a game-changing agentic AI assistant for financial services, a platform that removes 80% of the routine tasks credit analysts do daily, freeing them for high-value work. The CEO, a former credit analyst himself, understood the friction in bank credit systems intimately. The technology was real, tested and working. But like many fintech businesses, Galytix had invested heavily in its digital engineering and its story led with the tech stack. C-suite CTOs were impressed. But CTOs weren’t the only audience.
To scale, Galytix needed to reach CEOs and risk teams at global banks - people who don’t buy architecture, they buy outcomes. The brand needed to broaden from a technical proposition that resonated in engineering meetings to a commercial story that worked in boardrooms, risk committees and investor conversations. Without that shift, Galytix would stay a respected product with a narrow audience instead of becoming the global platform it was built to be.
The AI sector is expanding and evolving at an unprecedented rate. As it matures, it’s increasingly clear that specificity - agentic AI trained for credit risk versus generic LLMs - is the key to earning trust with banks and getting past the hallucination problem. Generic LLMs fail to provide the accurate, traceable data that credit professionals need. Galytix’s AI assistants are specifically trained for financial services, providing granular detail from credible sources with full audit trails.
We built a brand around that distinction: AI that won’t replace people, it will multiply their abilities. The positioning gave Galytix a story that CTOs could defend and CEOs could buy into. We then created a practical resource to help Galytix present that story all over the world - consistent in tone but specific in offer. Brand strategy, brand design, website, LinkedIn marketing strategy, ad campaigns, testimonial videos - all built to work as a system, not a set of one-off assets. Website development was done in partnership with Galytix’s India team, iterating designs and LinkedIn campaigns to optimise messaging and content in real time.
The shift from generic AI startup to specialist agentic platform changed who was listening and how fast conversations moved. Three weeks from launch: hundreds of thousands of enquiries. Galytix now has the attention of major banks, insurers and investors. Partnering with PwC, Galytix has deployed its risk agent, CreditX, into 29 multi-national development banks via the GEMs consortium. The brand gave the company a story it could tell at scale. From London to India to the Gulf - without the founder having to be in every room.
The brand continues to evolve as the product does. That’s the point - in a sector moving this fast, the brand isn’t a fixed asset, it’s an operating system for how you present, sell and scale. From innovative tech to global solution. From talking to CTOs to showing banks how they will win the AI race.
Brand strategy and proposition
Brand design
Website design
LinkedIn marketing strategy
LinkedIn ads
Promotional testimonials and videos
Generic → Specific
Hallucination → Accuracy
Startup → Scale-up
