Everyone Essential

Investors, asset managers, project architects and agents were all involved throughout the branding process. Positioning a real estate asset for success means aligning messaging with planning, design, services and amenities and the economic climate. Understanding how Nizzoli8’s location is perceived by the Milanese v the rest of Italy v international investors was key to getting the messaging right.

Beyond business

Outdoor space is essential for health and happiness. Nizzoli8 has its own 2600sqm landscaped private garden. Secure and expertly zoned for socialising or solitude, private green space of this nature in central Milan is incredibly rare. Nizzoli8 is a Milan design icon and as an existing, reimagined building using the most up to date energy efficiency systems, it is a world class solution for sustainable building reuse and design.

Execution is strategy

A staggered launch gave us the time to test and optimise messaging. Direct email campaigns gave us insights into what building features and services appealed most. Tactical ’events’ and local and national PR built on the Nizzoli8 design and delivery team’s credentials and its position in an increasingly vibrant and better connected residential community.


  • Asset positioning strategy
  • Naming
  • Identity design and implementation
  • Full suite of agent marketing materials:
  • Off market materials
  • Website
  • Email marketing
  • Brochures and floorplans


Launch campaign started Q1 2024
Marketing suite now open – nizzoli8.it
Building complete Autumn 2025

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