Everyone Essential

VERB deliver property solutions like a modern service so that businesses can grow fast and keep their resources focused on their ambitions. The idea for the name VERB appeared after speaking with their team at length. It became clear that they were authentically focused on doing things different and better. No baggage or BS. Actions speak louder - you are what you do. Having the backing of ISG gives their ambition to disrupt the property sector some weight.

Beyond business

Heavy processes and materials add cost and inertia to a project. Complex bureaucracy and big teams slow down decision making and progress. VERB is light because that’s sustainable. It values specialism and excellence over size, innovative best practice over cookie cutter solutions. VERB is a nimble, flexible Real Estate developer - adjectives you don’t normally associate with the property sector.

Execution is strategy

VERB design, build and run. They listen, develop, solve, sustain and deliver. They are a hyper focused, no nonsense team building a 2030 development business. VERB launched in May and is in a joint venture to build HOP - a 1.6m sqft next generation studio facility in Bedford. That’s just the start. VERB = doing. Green = go. > points to the future.


  • Brand strategy
  • Naming
  • Brand identity system
  • Website design and content


“VERB has been created and given the freedom to enhance and focus our expertise and learning towards new sectors and customers. ”
Chris McDermott, VERB CEO

Business shift

Real Estate
Business growth
Cost engineering
Building as service

Brand application system

Branded hi-viz

Branded hi-viz

Social media tiles



Website landing page

Hoarding application

Hoarding application


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