Lion Works

The Problem

Lion Plaza sits on a 2,000-year-old site in the heart of the City of London. Behind the historic exterior, new ownership has invested in one of the most ambitious sustainability retrofits in the City, upgrading the building's EPC rating to B ahead of 2030 deadlines and placing it in the top 20% of London office stock for energy performance.

The building was quietly delivering on 2030 targets years ahead of schedule. But to tenants living through building works, investors and prospective occupiers assessing the asset weighing up the market - the sustainability programme was invisible. The works felt like disruption and repairs, not progress. And a building genuinely ahead of City of London environmental regulations looked, from the outside, like it was simply standing still.

The Solution

We created LIONWORKS - a sub-brand built specifically to make the invisible visible. The core insight was simple: a sustainability programme of this scale deserved its own identity and voice. Not a footnote in a compliance report. LIONWORKS gave every audience, owners, tenants, prospective occupiers, the City itself, a clear and compelling way to understand what was happening inside the building and why it mattered.

Every phase of activity became a communications moment: what was being done, what it would achieve, how it connected to the broader 2030 targets the building was already exceeding.

Tenant engagement events, proactive updates, ESG reporting that spoke in plain language rather than compliance shorthand - all unified under a single sub-brand running alongside the Lion Plaza identity. The result was a shift in how the works were perceived.

The Impact

Tenants who had been sceptical of the building programme became its advocates - because they could now see what it was delivering for them, for their own ESG commitments and for the building they had chosen to call home. They could also see that staying at Lion Plaza, avoided the carbon impact of relocating.

For investors, LIONWORKS made the asset's improvements value legible: a building already ahead of incoming City of London environmental regulations, with a sustainability story that protects long-term value as compliance requirements tighten.

For prospective tenants, it reframed the entire proposition. Lion Plaza isn't a historic building being maintained. It's a historic building being future-proofed. Lion Plaza is fully let.