Zopa is a peer-to-peer savings and borrowing company that has been trading since 2005. They have nearly £200m of borrowing, using savers funds – with a negligible default rate.

They are a much-admired innovator in a very conservative marketplace, but they would like to find a way of connecting to a wider audience and growing market share.

We’re helping them prepare the ground for growth by answering these questions:

1. What about Zopa is most relevant and compelling to new customers
2. What do people think of the innovative niche that Zopa operates in
3. Does the product need modification before they can achieve their growth ambitions

We are working with them to develop propositions and research methodologies that deliver robust answers and unearth new opportunities for Zopa.