Written By William Corke, 165 days ago
Social Distribution: customers passing on product recommendations to their family and friends when making a direct purchase from (for example) an insurance company or broker.
It doesn’t sound like a revolution. Haven’t people always done this?
For the past month we have been working on a brand project in Insurance. The product is an add-on policy that has real (money-saving) value for many consumers, but most don’t know that this kind of product exists and so are not searching for it. As a result, conventional direct response channels for customer acquisition don’t work.