Book Review for The Marketing Society Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky.

Clay Shirky looks set to become the Malcolm Gladwell
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The UK Government is hoping to crowd source ideas for policy and cost-cutting through Facebook.

Cameron and Zuckerberg discuss the initiative in this video
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Cathryn Sleight urges marketers to “light more fires”

Source: Marketing Week | Author: Joe Fernandez | Published: 29 June 2010 13:20
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Babies and toddlers have to wear nappies, so why not have some fun with them; go fashion!

A great product extension from Huggies, and a brilliant ad
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