On Friday, Orange launched their contactless payment system, Quick Tap, in conjunction with Barclaycard, on the Samsung Tocco Lite handset.
There are at least ten other distinct brands involved in Orange’s leap into new territory. Nine are working together:
- Orange, and Quick Tap’s leading partner, Barclaycard
- the providers of the handset technology, Samsung, and
- at least six retail brands supporting the initiative by taking payments via the new contactless system
In Orange here’s a brand, driven by developments in technology, assuming a new role as banking provider – virtually, as far as consumers care.