Why do we like this campaign?

It’s surprising, contemporary, experimental. From a big brand, but feels handmade, authentic and real.

The ‘messy edges’ of a community-based initiative of this kind should provide some very interesting learnings; insights and hints for the future that traditional market research and NPD wouldn’t necessarily uncover, at least not as quickly.

Have a dig around on the Pocketgame site. What do you think?