Pocketgame from Cadbury
Written By William Corke, 1092 days ago
Why do we like this campaign?
It’s surprising, contemporary, experimental. From a big brand, but feels handmade, authentic and real.
The ‘messy edges’ of a community-based initiative of this kind should provide some very interesting learnings; insights and hints for the future that traditional market research and NPD wouldn’t necessarily uncover, at least not as quickly.
Have a dig around on the Pocketgame site. What do you think?