You’ve probably heard about the ‘Life in a Day’ project.

Kevin Macdonald (The Last King of Scotland, Touching the Void and One Day in September) is the high profile director and Ridley Scott the higher profile producer, who together will be boiling down what promises to be a huge volume of submitted video content into an “experimental documentary film”. An interesting editing challenge for sure.

Most coverage has headlined YouTube, Macdonald and Scott, but… there’s a brand sponsor in there too : LG.

“LG believes in enriching people’s lives through technology and saw complementary objectives in the Life in a Day project,” says Dermot J. M. Boden, Chief Marketing Officer at LG Electronics (quoted on LG’s UK blog).

What we like most about this activity is the originality of the format; it really does seem like a fresh use of a number of existing elements. There’s creative risk, and a good deal of uncertainty about whether the project is just ‘creatively interesting’, or whether it will take off and achieve real fame. Either way, kudos to LG for getting involved, and we’ll wait with interest to see what LG does to put their involvement to work.

LINKS: Life in a Day YouTube channel