Ad of the Day on Adweek
Written By William Corke, 677 days ago
Our most recent campaign for Hertz UK went live last week and today has been featured on Adweek as ‘Ad of the Day’. Here’s what Adweek has said about the campaign:
“Fake-product advertising can be irritating, but this campaign, from London agency Corke Wallis, gets everything right. The video is extremely well produced and believable—the retraction demo, in particular, is hypnotizing. And the banner on the website is just so unassuming that you have to smile. Being fooled never felt so good.
Now, can someone work on a real prototype for this, please?”
Big thanks due to our partner Paul Dixon of MoveMakeShake for his vital work on production, direction and CGI effects.