Coca-Cola gets it
Written By William Corke, 1711 days ago
Cathryn Sleight urges marketers to “light more fires”
“Taking chances and lighting small fires using digital media can really help add extra value to brands in the long run, without the fire having to catch and go wild. Done correctly, it has the ability to increase brand affinity and engage audiences wherever they are. These advances are making the digital space much more exciting,” she said.
We agree about lighting small fires – the concept and the language used to describe it – but it isn’t just about the digital space…