How do you clean up a mess like this?
This doctored logo above is one of the entries to a competition that Greenpeace is running to ‘rebrand BP’. There’s an article about the competition on crowd source website www.IdeaBounty.com.
A powerful, damaging image (and some of the Greenpeace competition entries are that) can distribute at dizzying speed, and potentially do enormous damage along the way.
It’s a fact of life that people – for better or worse – are going to ‘play’ with your logo, advertising, strapline, whatever. One way or another, we’re all going to have to deal with that. If we want to have sucessful brands.
What should BP do next? Change their logo; lose the green? Front it out?