Babies and toddlers have to wear nappies, so why not have some fun with them; go fashion!

A great product extension from Huggies, and a brilliant ad from JWT to promote it.  We love this. You can watch the ad here, on the Creativity Online site.

The execution manages be ‘Ahh’ cute while keeping some style and edginess – the ‘Kennedy’ Lincoln is a possibly unsettling piece of iconography, though perhaps I’m reading too much into it.

I predict several seasons of  ‘nappy soap opera’ ahead – entertainment advertising stoking a new trend in fashion nappies.  It’s just the thing to cheer up the new age of austerity blues…