Written By , 11 days ago

Michael Wallis stars in the Tyrolean Cannes alternative, the Cycle Cinema Club event in Kufstein, Austria, in our Bike Butterfly viral video

Way back before we started working with Brompton, we created a short video to amuse ourselves and our (then) target client.

The good news is that our seduction technique worked and we are lucky enough to be doing some great work with Brompton (including a successful video campaign). The even better news is that the original Bike Butterfly viral video is still going strong and entertaining bike enthusiasts from the far reaches of the Tyrolean countryside.

If you want to know more about the eccentric, heartwarming event that is the Cycle Cinema Club, see this short video about a recent Viennese version.

To see more of Michael Wallis’s on-screen genius, see our Ski Brogues video for Hertz.

Co-Director, Paul Dixon, has just launched a new website – check out his excellent work here.

Cycle_Cinema_Kufstein_15 Cycle_Cinema_Kufstein_06

 

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Written By , 19 days ago

Last month we took ourselves off to Digital Shoreditch Live in anticipation of futuristic content trends, cutting edge digital strategies and free pens. Instead we found the talks that really resounded* came in the form of back-to-school, pragmatic advice.

Anybody in charge of Content – either in-house or as a service offer for clients – knows not only that it is a tough sell to clients and managers, but that it can also be a tricky beast to manage.

As Somebody Wise once said:

“Content is like the school pet. Everyone wants a go, but nobody wants to take responsibility for it.”

Here the most constructive, practical wisdom we heard at DS15, all of which addresses this content conundrum:

Arm yourself with the facts. You know it’s going to be hard convincing anybody to part with budget for Content. Make sure you have some strong statistics (e.g. ’B2B companies with blogs generate 67% more leads on average’) to back up your case – theory and persuasiveness usually doesn’t cut it.

Be realistic. Be pragmatic in your pitch. ROI should be achievable and budget should be reasonable – particularly where Content is a relatively new approach.

Prove it. Don’t be defeated by a measly (or non-existent) budget at the beginning. Start with something small but effective – an active Twitter account or a lively blog – and demonstrate that good Content can make a serious impact on audience engagement.

Keep tabs. Know how each bit of content will or should be measured (shares, likes, increase in sales, sign ups…), and keep tabs on performance. Measuring the success of your campaign is crucial in justifying and increasing budget spend, as well as incentivising your team.

Make it happen. Being an editor or Head of Content goes far beyond creating a strong Content Strategy. The real challenge lies in committing to it, organising resources around it and making sure it doesn’t get pushed down (or off) the list of priorities. Be realistic, organised and keep energy high.

Own it. Appoint a Managing Editor of content who approves everything. Content by committee is chaos – the tone is quickly diluted and momentum is almost always lost by the time it’s signed off (by 8 people).

Avoid asking for feedback. If you ask for feedback, that person will feel compelled to offer some. For a quick and painless sign off, ask for sign off or approval. Works wonders.

*Particularly useful were the Sticky Content talks at DS15. I highly recommend you visit their website and sign up to their excellent blog.

 

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bromton1

Written By , 43 days ago

Our very own Stig – aka Corke Wallis designer, Andy – reflects on the challenges and creative thinking behind our successful Black Edition campaign video for Brompton:

andy

The branding challenge for this campaign was… creating something that was very different to what Brompton had done before and would create a buzz across social platforms. Continue Reading …

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Written By , 43 days ago

Brompton’s Made for cities positioning places the brand in the front line of city transport solutions. Mobility in modern, densely populated, resource-hungry cities is a huge issue. It can only be addressed by solving problems in an imaginative, connected way.

Made for cities certainly works for Brompton now. It places the bikes into the context in which they work best – big cities with lots of commuters battling to get to work and residents with limited space in their expensive homes.

80% of the earth’s population will soon live in a city, so Made for cities isn’t limiting in terms of audience size – big, developed cities all over the world have similar problems to solve (which a Brompton does brilliantly). Continue Reading …

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Written By , 139 days ago

We grilled our Senior Brand & Digital Strategy Designer, Nicola, about the challenges and inspiration behind the rebrand….

BW_TimeOut

The challenge with this project was… defining a relatively new sector to a traditional financial investment demographic. Continue Reading …

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Written By , 146 days ago

Talking about the balance between Art and Science in marketing is a bit like the perennial nature vs. nurture argument. The discussion rumbles on – It’s all about ideas. No! It’s about evidence… but there is no single, simple proof which can settle the thing. It’s chicken and egg.

At the moment, the power is shifting towards science. Every year, technology provides access to more data and processing power, bringing analytical, accounting skills into greater prominence. The title ‘Data Scientist’ is in vogue. Continue Reading …

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Written By , 159 days ago

I’ve been keenly watching out for the hot new gadgets that are emerging from CES.

One that jumped out at me in an alarming way was Welcome, by NetAtmo.

I’m a parent and this makes me ill. NetAtmo is a camera that recognises your loved ones and sends you messages via the web to your smartphone. Stuff like ’Polly and Molly are home’. It also recognises strangers and sends you messages like ’stranger in the house’ which could be a delivery guy or a sex pervert. Which of course you won’t know until you desperately call home. From the middle of a meeting. Or while you are on a train with intermittent service. This would drive me mad.

Please please don’t let this be the future. Where we see all the danger, everywhere, all the time. I’m off to buy a drone.

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Written By , 169 days ago

Most of you will have run across William Gibson’s famous saying “The future is already here – it’s just not evenly distributed”. It came to mind again reading the reports from this year’s CES.

This time last year I wrote a post titled 2014, the wearable year?. Reading the buzz from CES 2015, It seems that this coming year might just be the wearable year too. Continue Reading …

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Written By , 320 days ago

This article is based on a talk given to the Future Media team at the BBC in May 2014.

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In April this year, Charlotte Higgins wrote two essays for the Guardian about the past and future role of the BBC. Early in the first piece, she identified Google and Amazon as the BBC’s true competition.

I’ve spent years observing, spending money with and thinking about these new giants of the digital world. Continue Reading …

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Written By , 481 days ago

Michael Wallis was asked to create a poster for Earth Hour, the world’s largest mass participation event yet. Earth Hour is an annual Switch Off that focuses the world’s attention on our planet. Each poster focuses on a particular carbon-reducing action – walk more, eat less red meat, reduce consumption and so on. Michael chose ‘Unplug’ with a Terminator-inspired solution.

Each poster will be distributed to 50m people daily throughout the WWF and Do The Green Thing online community. Other participating designers and artists include:

David Shrigley
Neville Brody
Patrick Cox
Sir Paul Smith
Sir Quentin Blake

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