Last week we released consumer research revealing that nearly 90% of people in the UK want to take control of the type and timing of the promotional messages they receive.
Our online survey of 300 UK consumers found the overwhelming majority want an alternative to regular targeted promotions. 86% would be interested in a service that enables the requesting of offers for relevant products, in real-time, and almost half (48%) said that the targeted offers they receive at present are not relevant.
The shift in consumer attitudes that will support advances in VRM (Vendor Relationship Management) presents a huge opportunity for businesses that market better, and that properly eliminate waste: to get ahead of the competition by offering a better experience to their customers.
You can read more about the research in our press release.